'I
Don't Network!'
Business to business networking events like those
we organise have never been so popular or structured than they are
today. Yet only a very small percentage of businesses see
'networking' as a crucial part of their marketing strategy to gain
new business.
Of those that utilise business networking to
promote their business a large percentage fall into the Small and
Medium Enterprise (SME) bracket. Why is this? Well, for a Government
that promotes helping SME's, SME's find themselves severely
restricted by the Telephone Preference Service and the outlawing of
unsolicited emails.
The answer, networking!! Yet many business people
still say 'I don't do that networking thing.' Yet they already do in
everyday life, however, have just not applied it to business. How
many times have you recommended a good book, film or restaurant to a
friend or associate? Then you have networked!!!
Networking is just another term for 'word of
mouth.' Does your business receive business through word of mouth,
if so, you have networked but just not in a structured environment
that is more conducive to networking. There are many networking
groups out there so go and take a look, starting with our
website!
And for those that do network, Happy
Networking!
Article by Mark Greenwood of Networking4Business
